The World Car of the Year is an annual competition organised and judged by 69 automotive journalists from every corner of the world, covering 22 countries. There is no affiliation with any automobile company or organisation, making the competition completely independent and credible in the awards it gives.
Having drawn up the shortlist, and test driven all of the cars, jurors selected the BMW 4 Series, Audi A3 and Mazda 3 as the top three finalists, and here are some more details on what makes these cars the stand out from their competitors.
The Audi A3 comes in three models, the SE, Sport and S Line and all models come fitted with quattro, Audi’s four wheel drive technology, meaning that the car handles with ease and that grip is maintained, even in challenging road conditions. It’s also fitted with Audi’s Pre Sense technology, designed to identify hazards and intervene to support the driver. This makes the car easy to drive and safe, fundamentals for a World Car of the Year. The 2014 model comes with a brand new exterior design, improved layout internally and Audi have made large and innovative steps when it comes to efficiency too, the A3 is now lightweight and has an engine economically superior to many of its competitors, again a must have for a World Car of the Year in 2014.
With prices starting from £18,280, the car is also amongst the most affordable of its competitors, which is something the panel consider when making their decision.
BMW 4 Series
The BMW 4 Series is considerably more expensive than the Audi A3, with prices starting from £29,420. That said, the model is sportier, aesthetically pleasing and comes in models including the coupé, convertible and grand coupé. The BMW 4 Series is also innovative in terms of CO2 emissions, BMW have used their innovative air breather technology to ensure it. All models come with eight speed sports automatic transmission and driver assistance systems to provide the safety and ease that is crucial in this category. BMW claim the model combines a unique low centre of gravity with optimum axle load distribution ensuring this car provides one of the most powerful and sporty driving experiences available on the market.
The Mazda 3 is the surprise package of 2014, but it’s not hard to see why. With prices starting from £16,695, this matches the Audi A3 for affordability, and Mazda have used their KODO, Soul of Motion design to ensure the model forms an aesthetic step forward for the brand. Mazda have also applied their SKYACTIV technology to ensure that CO2 emissions are low, but crucially that the model maintains the sporty feel drivers associate with it. It was also awarded five stars in the EURO NCAP safety ratings, meaning it more than ticked that box for the judges.
These cars all clearly compete in terms of safety, fuel consumption and CO2 emission innovation, and the sporty nature combined with drivability and handling mean that the judges will have a difficult task to select a clear favourite. The next step of judging is now underway, and the winner will be announced at the New York International Auto Show on the 17th April 2014, watch this space for details and all of the news from the show.
Check out these cars and more besides online today at Eddie Wright Used Car Supermarket!